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About us
Smart About Money is a South African financial education website supported by the Association for Savings and Investment South Africa (ASISA) and funded collectively by ASISA members.
The site offers independent, plain-language articles, guides, tools and calculators to help you make good money decisions and buy financial products and services that support your goals. However, no products or services are advertised, sold or recommended on the site.
The content is created by the editor, Laura du Preez, an experienced personal finance journalist, and a team of freelance writers.
The educational articles are checked by technical experts, including ASISA policy advisers.
These articles, as well as our newsy Hot Topics, are regularly selected for publication in the media, and used to support consumer financial education initiatives.
The site operates under the guidance of its Strategic Advisory Board.
Watch our video for an introduction to the site.
The value of financial advice
The educational resources on this site should help you make more informed financial decisions, but none of the content, tools or calculators on this site constitutes financial advice.
Product providers
Smart About Money refers to a range of regulated savings and investment products but does not endorse any product or provider. To assist you in identifying legitimate and regulated product providers, ASISA member companies, including insurers and investment managers, are listed on the site.
Meet the team
Laura du Preez, editor
Laura is one of South Africa’s most experienced personal finance journalists. After many years writing for Independent Newspapers’ Personal Finance, she completed a postgraduate diploma in financial planning and has dedicated her career to explaining complex financial topics in plain language.
Laura du Preez, CFP® | LinkedIn
Lucienne Fild, editorial adviser & contributor
Lucienne began her career as an investigative journalist before moving into personal finance reporting for the Sunday Times Business Times. She is now an independent communications consultant to ASISA, with a keen interest in ensuring the success of Smart About Money.
Jenny Gage, Digital communications co-ordinator
Jenny has nearly two decades of experience in financial services marketing and digital communications. She project‑managed the creation of Smart About Money and continues to oversee its ongoing web development, ensuring the site remains accessible, functional and user‑friendly.