Gugu Sidaki | 31 January 2023
Gugu Sidaki is an independent financial planner and co-founder of the financial planning and wealth management practice Wealth Creed. She holds the Certified Financial Planner accreditation and is an author and financial literacy enthusiast.
The desire by many young people to have money and wealth and to have it yesterday already, is a scary phenomenon. Nobody seems to have patience and many expect to be millionaires in their 20s!
How did we get here?
Social media is definitely to blame. Young people regularly flaunt excessive wealth earned from dubious business ventures and vague job descriptions.
Unrealistic lifestyles
There are also many people on social media today who sell the idea that unrealistic lifestyles are easily achievable, but their purpose is to lure unsuspecting victims into scams. And they are very successful at it.
This is not to say that every young, successful person is dishonest or has acquired such wealth illegitimately. I have met a few exceptionally smart and successful young people who’ve made a considerable amount of money at a young age, so I know it is possible.
But these people are more the exception than the rule. Most of us will have to contend with the long, slow, tried-and-tested method of making money, as unpalatable as that may be.
If you do not accept this and are not discerning enough in your perception of others and their “wealth”, you will feel inadequate and consumed by a desire to have wealth that even most mature and hard-working individuals don’t make in their lifetimes.
Dangerous desires
Desiring instant wealth can be dangerous for several reasons:
Change the game
What is the biggest game-changer in all of this? It starts with financial education. One of the most important lessons in financial education is understanding the concept of delayed gratification.
Sustainable financial gains take time. There is no other way around this, as very few people are fortunate enough to hit the jackpot overnight.
It is also important to remember that wealth does not guarantee happiness or success, and that hard work, perseverance, and a balanced, holistic approach to life are more likely to lead to long-term fulfilment and satisfaction.
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